All About Us

Downsizing Diva® was created by two entrepreneurs, Gail Shields and Karen Shinn, who recognized a growing need in Canada for helping older adults downsize and manage a move with grace, dignity, and humour.

The driving force behind the growth and recognition of the Downsizing Diva brand is the strong corporate values, which translate into business success. Your life. Your move. is more than a slogan; for the Divas, it’s a core value that transcends everything they do for their clients.

From the beginning, Downsizing Diva has had two important goals as senior move managers. The first was to make it easier for seniors to prepare for a move from a family home to a condo, retirement residence or care community. The second was to do so with care, compassion, and whenever possible, humour.

Today there are 10 Downsizing Diva franchises in Ontario, and opportunities for additional franchises across Canada to meet growing needs. Each Diva shares the same work ethic: a strong sense of service, compassion, dedication to their work, and above all, they absolutely love working with seniors.

Our mission

To make a positive difference in the lives of seniors who are downsizing and/or moving!